According to Brand USA, 2 of the top 5 motivators for selecting vacation spots are ecotourism and nature. Wanderlusters are seeking experiences that reflect the true essence of the places they are visiting. In other words, they want to visit places with unspoiled environments and thriving native wildlife.
We often hear about all of the ways that humans are destroying wild places and jeopardizing the health of the planet – and rightfully so. Over 75% of land environments have been severely altered by humans and species are facing extinction at up to 1000x the natural rate. While there’s no denying that irresponsible tourism contributes to this devastation, we shouldn’t overlook the important role that sustainable and well-managed tourism plays in advancing conservation and protecting our world’s treasured ecosystems. These benefits have only been further evidenced by the current COVID-19 crisis and the resulting halt in tourism.