Conserve the fragile ecosystems that tourism depends on
Travel allows us to discover some of our planet’s most stunning natural wonders and diverse ecosystems. From vibrant coral reefs and lush rainforests to snowy landscapes and soaring mountain peaks, our natural world provides countless opportunities for exploration.
Because tourism connects people with nature, it has the unique ability to spur environmental responsibility and conservation. But when tourism is not sustainable, it can have the opposite effect and devastate the environments it relies on. If we want to preserve the wild places that inspire us, we must take care to minimize our harmful impacts and protect the fragile ecosystems we visit.
People Need Nature
The natural places, animals, and plants that we discover during our travels also are important to the local people who live in the places we visit. Indigenous communities tend to have an especially intimate relationship with the natural world as they rely heavily on the land and its resources for their traditional ways of life. Trees supply timber for building and heating homes. Fish nourish and sustain remote coastal communities. Native plants are used for ceremonies and healing purposes. Different animals hold spiritual significance and are cultural icons.
As travelers, we must take care to protect local lands and ecosystems that we visit. Because while these places are destinations to us, others call them home.
What We're Doing
We educate tourists, communities, and businesses on the importance of conservation and how to protect the world’s natural treasures.
We help tourism businesses green their product offering and implement practices that conserve natural resources and environments.
Sustainable Tourism Destinations
We help destinations strategically plan for sustainable tourism development and manage the environmental impacts of tourism.
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