Safeguard Nature

Safeguard Nature

Conserve the fragile ecosystems that tourism depends on

Travel allows us to discover some of our planet’s most stunning natural wonders and diverse ecosystems. From vibrant coral reefs and lush rainforests to snowy landscapes and soaring mountain peaks, our natural world provides countless opportunities for exploration.

Because tourism connects people with nature, it has the unique ability to spur environmental responsibility and conservation. But when tourism is not sustainable, it can have the opposite effect and devastate the environments it relies on. If we want to preserve the wild places that inspire us, we must take care to minimize our harmful impacts and protect the fragile ecosystems we visit. 

Snorkeler swimming over coral reef

The Issues

We’re mitigating the environmental consequences of tourism by addressing the following issues. 

Destructive Tourism Development
The construction of tourism infrastructure can come at a cost to local environments and wildlife.

Destructive Tourism Development

Overconsumption of Natural Resources
Tourism can put excessive pressure on vital local resources, such as water, energy, and food.

Overconsumption of Natural Resources

Waste & Pollution
In addition to making destinations less attractive, litter and pollution can have detrimental effects on nature and wildlife.

Waste & Pollution

Harmful Wildlife Interactions
Careless behavior by tourists or tourism businesses can pose a risk to animals and their habitats.

Harmful Wildlife Interactions

What's At Stake

Through our work, we aim to protect our planet’s most treasured, yet vulnerable natural assets.

People Need Nature

The natural places, animals, and plants that we discover during our travels also are important to the local people who live in the places we visit. Indigenous communities tend to have an especially intimate relationship with the natural world as they rely heavily on the land and its resources for their traditional ways of life. Trees supply timber for building and heating homes. Fish nourish and sustain remote coastal communities. Native plants are used for ceremonies and healing purposes. Different animals hold spiritual significance and are cultural icons.

As travelers, we must take care to protect local lands and ecosystems that we visit. Because while these places are destinations to us, others call them home.

What We're Doing

Sustainable Tourism Destinations

We help destinations strategically plan for sustainable tourism development and manage the environmental impacts of tourism.

Environmental Awareness

We educate tourists and local communities on the importance of environmental conservation and how to protect the places they visit.

Eco-Friendly Businesses

We help tourism businesses green their product offering and implement practices that conserve natural resources and environments.  

Citizen Science

We engage travelers and locals in collecting data on the ecosystems they visit to help scientists monitor the health of sensitive species and environments.

Our Projects

Did You Know?

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Two-thirds of travelers are motivated to travel to experience nature and beautiful scenery

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Wildlife tourism directly contributes more than $120 billion to global GDP each year

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75% of terrestrial environments and 66% of marine environments have been severely altered by humans

More than
1 million plant and animal species are now threatened with extinction

News & Stories

Protect the Places You Love

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