Travel Better

What if we could positively impact the people and places we visit... simply by changing the way we travel?

One of the most remarkable aspects of travel is that each new adventure represents an opportunity to benefit communities and conserve environments in the destinations we visit. With more than one billion tourist arrivals each year, that’s over one billion opportunities to make a difference!

We're building a movement of one million people committed to traveling better

Many of the destinations we visit are also extremely sensitive ecosystems and other people’s homes.  As visitors to these places, we should protect and respect them as if they were our own.

That’s why over the next 10 years, we’re building a movement of one million people and businesses all committed to traveling responsibly and leaving behind a positive impact in the places they visit.

Whether you’re a passionate globetrotter, bold adventurer, or conscientious business we hope you’re with us!  Together, we can work towards a future where ALL tourism is sustainable tourism.


Take the Travel Better pledge to join our movement and voice your commitment to responsible tourism:

I am committed to PROTECTING and PRESERVING our planet’s most vulnerable destinations so that future generations of residents and visitors can continue to experience the splendor of these places for years to come. I pledge to “Travel Better” by making a conscious effort to:

  • LIGHTEN the footprint of my travels
  • CONSERVE the wild places I explore
  • SUPPORT the people and communities I visit
  • RESPECT the wildlife I see
  • CELEBRATE cultures authentically and respectfully
  • ADVOCATE for sustainable tourism

Take the Pledge

Responsible Travel Creates Positive Change

If you…

Eat at local restaurants, stay at local hotels, and book with local tour operators

Turn off the lights, take shorter showers, and avoid single-use plastics

Pay entrance fees to visit national parks or other protected natural areas

Participate in a cooking class, buy a hand-crafted art piece, or attend a heritage festival

Then you…

Support jobs and generate income for local community members

Conserve local water and energy resources and keep destinations pristine

Support the conservation of sensitive environments and native wildlife

Encourage the celebration of local culture and passing down of traditional skills


Discover how you can travel sustainably and leave behind a positive impact

Explore the Issues

Select an issue to understand how your travels could be impacting nature and people

Take Action

Take Climate Action

Calculate the carbon footprint of your travel and purchase carbon offsets to support climate projects that reduce or remove CO2.

Become a Member

Join our member community to receive our Travel Better Best Practice Guide and support our work to protect the places you love.

Join Our Facebook Group

Join our Travel Better group to exchange sustainable travel tips, experiences, and recommendations with like-minded travelers.

Stay Connected

Get our email updates to see how we’re protecting our planet’s most vulnerable and treasured destinations

Download Our Sustainable Travel Tips List

Subscribe to get your free tips list, plus sustainable travel emails and content

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