
“Eco-Friendly” Was Always Weak Marketing (and Is Now a Legal Risk)
Picture a traveler comparing two safari trips. One calls itself “eco-friendly.” The other promises a solar-powered camp with no generator humming at night and a

Picture a traveler comparing two safari trips. One calls itself “eco-friendly.” The other promises a solar-powered camp with no generator humming at night and a

Not all carbon offsets are created equal. In recent years, growing scrutiny has highlighted concerns about the quality of some carbon credits, particularly around whether

Not all carbon offsets work the same way. Some protect forests or build wind farms, while others restore mangroves or pull carbon out of the

New tool helps tourism organizations navigate requirements under the EU’s EmpCo Directive and build trust with travelers. SEATTLE, WA (September 28, 2026) — As new

For many years, tourism businesses have used words like “green,” “eco-friendly,” and “responsible” to position their products as sustainable. But even when businesses have good

SEATTLE, WA (June 10, 2026) — Sustainable Travel International launched Humí, a new AI-powered carbon footprinting tool for tours that turns existing itineraries into emissions
A Webinar in the Road to Net Zero Series When it comes to a trip’s carbon footprint, where does a tour operator’s responsibility begin and end? And how can you possibly measure all the different parts, especially when so many are outside your direct control? In this webinar, our CEO,...
A Webinar in the Road to Net Zero Series For many travelers, sustainable choices still feel like extra work or a costly trade-off. In this webinar, our CEO, Paloma Zapata, spoke with Shannon Guihan (The Travel Corporation), Michele Harvey (Butterfield & Robinson), and Susanne Andersson (Visit Sweden) about how travel...
A Webinar in the Road to Net Zero Series Decarbonizing tourism in off-grid areas presents unique challenges, such as limited infrastructure, dependence on imported goods, and the long distances required for transportation. This webinar in Sustainable Travel International’s Road to Net Zero series explores how travel companies are addressing hard-to-abate...

Sustainable Travel International recently hosted the second webinar in our Road to Net Zero series: “Betting on Blue Carbon.” This session focused on blue carbon, specifically, why it’s so important and how tourism can support the protection and restoration of these valuable coastal ecosystems. Our CEO Paloma Zapata led the...
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