
“Eco-Friendly” Was Always Weak Marketing (and Is Now a Legal Risk)
Picture a traveler comparing two safari trips. One calls itself “eco-friendly.” The other promises a solar-powered camp with no generator humming at night and a

Picture a traveler comparing two safari trips. One calls itself “eco-friendly.” The other promises a solar-powered camp with no generator humming at night and a

Not all carbon offsets are created equal. In recent years, growing scrutiny has highlighted concerns about the quality of some carbon credits, particularly around whether

Not all carbon offsets work the same way. Some protect forests or build wind farms, while others restore mangroves or pull carbon out of the

New tool helps tourism organizations navigate requirements under the EU’s EmpCo Directive and build trust with travelers. SEATTLE, WA (September 28, 2026) — As new

For many years, tourism businesses have used words like “green,” “eco-friendly,” and “responsible” to position their products as sustainable. But even when businesses have good

SEATTLE, WA (June 10, 2026) — Sustainable Travel International launched Humí, a new AI-powered carbon footprinting tool for tours that turns existing itineraries into emissions
Visit Laguna Beach, the destination marketing organization for Southern California’s premier coastal destination, introduced a newly-formed partnership with Leave No Trace Center for Outdoor Ethics. This collaboration instituted a comprehensive stewardship initiative that protects Laguna Beach’s natural resources by educating and empowering visitors, residents, and a network of local partners....
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