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Planting a tree seedling in the soil

Does planting trees actually fight climate change?

As the world races to stop climate change, trees are receiving more attention for the role they play in cooling the climate – and for good reason! Trees absorb and store massive amounts of carbon, and unlike other carbon removal methods they don’t require expensive technology. Research indicates that natural climate solutions, such as forest conservation and restoration, can provide over one-third of the climate mitigation needed in the next decade to meet the Paris Agreement targets. 

In recent years, a number of tree planting programs were launched. Some of these programs aim to plant millions or even trillions of trees! Many businesses have gotten on board with the trend, launching campaigns to “plant a tree for every product sold.” 

But as tree planting becomes more popular, there’s growing skepticism about whether or not it’s actually effective. With climate change accelerating, how much should we rely on tree planting to save us? Is planting trees the best way to fight climate change or are we focusing on the wrong solution? 

This blog addresses all of these questions and a lot more!

KaitlynBra Blog, Climate Change, Conscious Business, Nature & Wildlife, Sustainable Travel

Aerial view of a river running through a tropical rainforest

14 Reasons Why Forests Are Important

From subalpine conifer forests to lush tropical rainforests, forests cover nearly one-third of the earth’s land surface.  But as people burn and chop down massive amounts of trees, this forest coverage is rapidly dwindling. In 2020, a football field-sized area of tropical forest was lost every four seconds. As our forests disappear, it has a devastating ripple effect on people, wildlife, and the planet.

There are so many reasons why we should conserve our forests and keep them standing. Read on to discover 14 of the incredible benefits that forests provide and consider protecting them by offsetting your carbon footprint!

KaitlynBra Blog, Climate Change, Nature & Wildlife, Sustainable Travel

Solar panels on the roof of a building near the sea

Three Steps to Decarbonize Your Hotel

Gone are the days when hotels could simply put up signs encouraging guests to reuse their towels and then call themselves “green.” As travelers become more aware of the environmental impacts of their actions, they are increasingly choosing brands that adopt eco-friendly practices. With climate change at the forefront of the global sustainability agenda, a growing number of tourism businesses are taking concrete steps to become carbon neutral.

This article provides a roadmap for reducing your hotel’s carbon footprint. We’ve broken it down into three main steps: 1. reduce reliance on fossil fuels, 2. protect forests and blue carbon ecosystems, and 3. Support innovative climate solutions that scale.

KaitlynBra Blog, Climate Change, Conscious Business, Sustainable Travel

Girl in trees

Webinar: Demystifying Carbon Offsets

This event already happened – Click here to view the recording

Have you heard about carbon offsetting but still have questions or don’t know where to begin? In recent years, tourism has come under heightened scrutiny for its contribution to the climate emergency and as a result, more attention has been put on the practice of carbon offsetting. Yet it can be difficult to sift through all the information out there and figure out how carbon offsetting fits into your journey as a sustainable traveler. Join our very own Paloma Zapata and Kaitlyn Brajcich as they demystify carbon offsetting during this virtual event. The webinar will take place at 9am PDT / 12pm EDT on April 8 and is hosted by the Impact Travel Alliance Seattle Chapter. We’ll discuss the role that carbon offsetting plays in being a climate conscious traveler and address some of those burning questions that you may have! Registration is free and all are welcome to join.

KaitlynBra Blog, Climate Change, Conscious Business, Events, Sustainable Travel, Waste & Pollution

Mangrove plant

What Is Blue Carbon and Why Does It Matter?

Though terrestrial forests typically get most of the attention, they are not the only ecosystems that possess a natural ability to fight climate change. There are three coastal ecosystems that are also highly effective at sequestering carbon dioxide: mangroves, seagrass, and salt marshes. The carbon that is captured and stored by these coastal ecosystems is known as “blue carbon.” Pound for pound, these blue carbon ecosystems can actually store up to 10 times more carbon than tropical rainforests!

KaitlynBra Blog, Climate Change, Nature & Wildlife, Sustainable Travel

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