10 MILLION BETTER Presentation

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    10 MILLION BETTER: This is our moment for a movement.
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    Despite its power and reach, travel and tourism isn’t as good as it could be.  Not everyone is benefitting as much as they could.  In many places tourism leads to exclusion, inequality and cultural homogenization.
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    It doesn’t have to be this way. We owe something to the places and people we visit.
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    10 MILLION BETTER is designed take the wonder, amazement and sheer joy of travel and use it to improve lives, protect places and provide visitors with meaningful experiences.  It's designed to improve the lives of 10 MILLION people in tourism-dependent areas.
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    Hotels are recycling, airlines are offsetting carbon and restaurants are serving locally-grown food. But travel and tourism has not yet collectively rallied around  the cause—not like food, fashion, forestry and other sectors where sustainability has become the business norm.
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    One third of the population is interested in global issues like poverty and climate change. And they shop, share and travel with a conscience. Businesses that  demonstrate their commitment to a better world through travel are staying ahead of the curve. They're reducing operating costs, increasing efficiencies and attracting visitors.
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    We are determined to improve the lives of 10 million people over the next ten years so that local communities and economies benefit from visitor spending and are empowered to determine their own path for growth. For businesses, 10 MILLION BETTER is an opportunity to demonstrate a return on investment in sustainability, gain recognition as a purpose-driven company and join a global initiative that is improving lives and protecting places through travel and tourism. For travelers, it's a chance to protect the people and places they care about and to spread that word that travel can be a path towards.
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    Join 10 MILLION BETTER and be part of the movement to improve the lives of 10 million people around the world.
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10 Millones Mejor

Video – Campaña “10 Millones Mejor”

Esta semana en el World Travel and Tourism Council’s Global Summit 2015 en Madrid, Sustainable Travel International anunció “10 Millones Mejor”, una campaña que incluye varios rubros de la industria del turismo para monitorear y aumentar los beneficios sociales, económicos y ambientales de los viajes turísticos. Esta campaña tiene como meta demostrar de manera tangible las mejoras en las vidas de al menos 10 millones de personas para el año 2025.

Video 10 Million Better Campaign

This week at the World Travel and Tourism Council’s Global Summit 2015 in Madrid, Sustainable Travel International announced 10 Million Better, an industry-wide campaign to monitor and scale up social, economic and environmental benefits from travel and tourism, with the goal of demonstrating tangible improvements in the lives of at least 10 million people by 2025.