STORIES OF THE PEOPLE, PLACES & PARTNERS THAT MAKE TRAVEL AND TOURISM TICK

Kaitlyn Brajcich

Senior Manager, Communications & Training
Kaitlyn channels her enthusiasm and expertise into managing Sustainable Travel Internationalโ€™s marketing communications. She educates travelers and tourism professionals about best practices, encourages the industry to invest in climate action, and shares compelling stories of sustainability in action. She has been privileged to support Sustainable Travel Internationalโ€™s work in destinations like Barbados, Fiji, St. Kitts, Antigua and Barbuda, Chile, Samoa, Vail, and Mexico.

Tourism is at a crossroads, facing the challenge of balancing growth with sustainability. Over the past two decades, the number of international tourist arrivals more than doubled, surpassing 1.4 billion in 2024. While this tourism boom promoted economic growth and personal fulfillment, it often came at the expense of the...