STORIES OF THE PEOPLE, PLACES & PARTNERS THAT MAKE TRAVEL AND TOURISM TICK

Kaitlyn Brajcich

Senior Manager, Communications & Training
Kaitlyn channels her enthusiasm and expertise into managing Sustainable Travel Internationalโ€™s marketing communications. She educates travelers and tourism professionals about best practices, encourages the industry to invest in climate action, and shares compelling stories of sustainability in action. She has been privileged to support Sustainable Travel Internationalโ€™s work in destinations like Barbados, Fiji, St. Kitts, Antigua and Barbuda, Chile, Samoa, Vail, and Mexico.

SEATTLE, WA (April 22, 2025) โ€” In honor of Earth Day, Sustainable Travel International released the latest episode of its Sustainable Travel: Where Next? docu-series spotlighting Zurich, Switzerlandโ€™s approach to responsible tourism. Produced in partnership with BlackRook Media, the short-form documentary reveals how sustainability in Zurich is a true community...

Tourism can be a catalyst for conservation, community development, and climate awareness. High-quality carbon offsets help make this possible by funding the protection of critical wildlife habitats, advancing Indigenous rights, and supporting livelihoods and social programs that address poverty. Tourism experiences connected to carbon offset projects can deepen travelersโ€™ understanding...

WILLEMSTAD, CURAร‡AO (March 17, 2025) โ€“ As destinations worldwide struggle with overtourism, the Caribbean island of Curaรงao is taking a forward-thinking approach that prioritizes high-value, low-impact tourism growth and long-term resilience over short-term gains. In partnership with Sustainable Travel International and the George Washington University International Institute of Tourism Studies...

Tourism has the potential to be a powerful force for peace. When tourism is carried out sustainably, it can lift communities out of poverty, foster mutual respect and understanding, promote equality, and advance environmental and social justice. It brings people together, creating opportunities for reconciliation, dialogue, and cooperation. However, for...

Dispersing tourists to less crowded locations may seem like the obvious solution to overtourism, but itโ€™s only part of the equation. While shifting the flow of visitors can alleviate some pressure on overtouristed destinations, it doesnโ€™t fully address the underlying problem: an imbalance in how tourism impacts local communities and...

Overtourism is transforming iconic travel destinations into overcrowded and stressed-out hotspots. These “overloved” locations are struggling with an influx of visitors, resulting in congested streets, strained infrastructure, degraded environments, diminished visitor experiences, and unhappy residents. Addressing this issue requires a multifaceted approach. Dispersing the load is one part of the...