STORIES OF THE PEOPLE, PLACES & PARTNERS THAT MAKE TRAVEL AND TOURISM TICK

Kaitlyn Brajcich

Senior Manager, Communications & Training
Kaitlyn channels her enthusiasm and expertise into managing Sustainable Travel Internationalโ€™s marketing communications. She educates travelers and tourism professionals about best practices, encourages the industry to invest in climate action, and shares compelling stories of sustainability in action. She has been privileged to support Sustainable Travel Internationalโ€™s work in destinations like Barbados, Fiji, St. Kitts, Antigua and Barbuda, Chile, Samoa, Vail, and Mexico.

Dispersing tourists to less crowded locations may seem like the obvious solution to overtourism, but itโ€™s only part of the equation. While shifting the flow of visitors can alleviate some pressure on overtouristed destinations, it doesnโ€™t fully address the underlying problem: an imbalance in how tourism impacts local communities and...