Written By: SEATTLE, WA (April 22, 2025) — In honor of Earth Day, Sustainable Travel International released the latest episode of its Sustainable Travel: Where Next? docu-series spotlighting Zurich, Switzerland’s approach to responsible tourism. Produced in partnership with BlackRook Media, the short-form documentary reveals how sustainability in Zurich is a true community effort, rooted in local life and naturally extending to the visitor experience. From mobility and the arts to food and fashion, Zurich demonstrates how solutions that work for residents also enrich tourism, engaging visitors in creative initiatives that benefit both the city and the world. By showcasing the city’s efforts, the episode aims to inspire destinations, businesses, and travelers to adopt more thoughtful practices, making this Earth Day not just a celebration but a call to action.
The film brings these efforts to life through real-world examples across the city. Zurich makes low-carbon transport easy through a robust public transit system, and businesses are advancing circular urban production — from modular, repairable coffee machines to clothing made with natural, plastic-free materials. Restaurants support nearby producers by sourcing local ingredients and tableware, while inclusive ballet programs make the arts more accessible.
This year’s Earth Day theme, Our Power, Our Planet, underscores the need for collective action to confront environmental challenges head-on. It’s a call to shift from isolated efforts to collaborative solutions. Sustainable Travel International’s Where Next? docu-series supports this vision by promoting knowledge sharing across borders and highlighting how governments, businesses, and local communities collaborate to drive long-term change. “When we share what’s working — from rethinking how we move and eat to designing more inclusive tourism experiences and protecting the places we visit— we create a ripple effect that inspires others in the tourism industry to follow suit,” said Paloma Zapata, CEO of Sustainable Travel International.
Zurich becomes the 20th destination featured in the series, joining places like Australia, Svalbard, and Barbados in a growing collection of stories that spotlight bold ideas reshaping the travel industry. New episodes will launch later this year, continuing to highlight innovative approaches. Contact Adam Harrod at [email protected] to learn more about sponsorship opportunities and how your destination or company can be featured in upcoming episodes.
This year’s Earth Day theme also emphasizes accelerating the transition to renewable energy. In alignment with that goal, the carbon emissions from producing the Where Next? docu-series are being offset through Sustainable Travel International’s Climate Impact Portfolio. Travelers and businesses can take similar action this Earth Day by offsetting their travel emissions, helping fund renewable energy projects that expand access to clean power and reduce reliance on fossil fuels.
For more information, please contact [email protected].
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Media Contact
- Kaitlyn Brajcich, Sustainable Travel International –[email protected]
SUSTAINABLE TRAVEL INTERNATIONAL
Sustainable Travel International is a social enterprise dedicated to protecting our planet’s most vulnerable destinations and transforming tourism’s impact on nature and people. We engage travelers, businesses, and destination leaders in responsible practices that safeguard nature, combat climate change and pollution, and empower communities to preserve the integrity of destinations around the world. Our comprehensive climate solutions help the travel industry reduce its carbon footprint, advance the global net-zero transition, and strengthen its resilience to climate change impacts. To learn more, visit www.sustainabletravel.org.
BLACKROOK MEDIA
BlackRook has delivered high-end documentary video content across EMEA and APAC since 2011. We’ve been nominated at the New York TV and Film Festival. We aren’t just producers – we take responsibility for making sure that the films and social media content we produce for our clients reaches the right audiences. We partner globally with Sustainable Travel International and other industry leaders including: the World Bioenergy Association, the Association of MBAs, the Business Graduates Association and Pensions Europe. Our Events TV teams provide global editorial and technical services too, including – for the last decade – live-streaming for Sibos, the world’s biggest financial services event. Our people have coached BMW executives and – over seven years in the UK – all of the BBC’s digital apprentices too. We’ve produced hundreds of current affairs, news, business, and sport programmes too – for international broadcasters including CNBC, Iran International, and Nigeria’s ARISE News. To learn more, visit https://blackrookmedia.com/
Watch Sustainable Travel: Where Next?