Day in and day out, thousands of travelers set foot on St. Kitts’ shores. During their visit, they stay in hotels, go on tours, and eat in restaurants, meeting countless locals who work in the industry. Yet these tourists are largely unaware of the environmental and socio-cultural challenges facing St. Kitts and the opportunities they have to make a positive impact. As the ones who are on the frontline interacting with these visitors on a daily basis, tourism workers are in a unique position to drive a transformation in the industry and spread awareness of sustainable tourism practices. However, before this can happen, they must first become familiar with the principles of sustainability themselves and know how businesses and travelers can take action.