Sustainable Travel International

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Sustainable Destinations

Sustainable Travel International offers destinations a suite of next generation solutions which help make sustainability actionable.

We’re here to help define and navigate a new path forward. We’re experts at leading stakeholders toward a collective vision. Our Sustainable Destinations Approach offers you the tools and capacity to support each step of your journey.

What Is A Sustainable Destination?

Sustainable destinations have achieved balance. They have balanced the long-term economic needs of residents  with the short and medium term needs of businesses. They have done this by creating a diverse and value-laden tourism product that attracts a mix of domestic and international guests, many of whom are repeat visitors and have made a personal financial commitment to the destination.

Sustainable destinations are managed by well-trained and committed staff. They have an up-to-date tourism plan which focuses on sustainable tourism. They have the personnel, resources, and political commitment to implement and monitor the plan. Achievements are tracked and made public.  Tourists are consulted and their opinions are considered in plans. Safety is taken seriously and plans and policies exist for crisis, security, fire, health and safety.

Sustainable destinations reinvest the profits from their tourism activities in environmental conservation and historic restoration and preservation. They demonstrate a thriving culture, strong social networks and increasing biodiversity. They show effective planning, substantial land and marine protection, increased energy and water conservation, and a reduction in solid waste per guest over time. They have an effective recycling and wastewater sanitation program that is carefully managed. They have taken steps to reduce the carbon footprint of their activities.

Sustainable destinations are internationally recognized, valued by tourists for their environmental quality, and receive increasing value from tourist stays.

 



Our Approach for Destinations

Using the Sustainable Travel International Approach, we’ll help you assess the landscape, create a road map, implement solutions and evolve as needed. We’ll draw on our relationships and experience to guide you, and together we’ll write the next chapter of your Sustainability Story.

  • Assessment
    • We start by working together to establish a long-term view of the destination landscape, identifying sustainability risks and strategic growth opportunities. We facilitate discussions with stakeholders, while utilizing our innovative tools and expertise to develop a clear plan of action.
      • Rapid Sustainable Destination Diagnostic
      • Rapid, facilitated gap analysis and validation of critical sustainability indicators, involving the private and public sectors.
      • Clarification of needs, enhanced decision-making with an eye toward local capacity
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  • Planning
    • As we design and implement initiatives, we’ll prioritize critical impacts, build local capacity and set achievable benchmarks. Over time, we’ll help you implement these programs, track their progress, and monitor your results.
      • Sustainable Destination Planning
      • Customized destination sustainability plan, and practical action strategy to guide implementation.
      • Visionary long-term plan that addresses your destination's priorities and is cognizant of both resources and capacity.
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      • Low Carbon Tourism Planning
      • Initiatives and tools to support low carbon tourism development at the destination level.
      • Improved resilience to climate change, a priority for many destinations.
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      • Place-Based Cultural Tourism Planning
      • Destination planning that targets the cultural market segment using a holistic, “place-based” planning approach.
      • A strategy and implementation plan to capitalize on your destination’s cultural assets and unique sense of place.
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  • Standards and Monitoring
    • Sustainable tourism standards are the genesis of quality tourism planning. Our place-based solutions focus on the needs of the destination, while assuring that local tourism businesses meet third-party verified levels of quality and sustainability.
      • Sustainable Tourism Standards Development
      • Customized sustainable tourism standards for destinations and businesses
      • Adoption and integration of sustainability criteria into daily operations
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      • Sustainable Destination Indicator Monitoring
      • System to monitor key indicators over time, in order to track progress, identify trends, analyze results, and make better policy decisions
      • Sustainability strategies which are easily adapted to changing circumstances
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  • Marketing and Communications
    • Sustainability requires ongoing adaptation in our ever-changing world. Sustainable Travel International will continue to support your commitment to sustainability long after we’ve laid the groundwork and taken first steps together.
      • Marketing And Communications
      • Destinations integrate sustainability into their brand and marketing strategy, while identifying opportunities to reach the green travel market.
      • New opportunities to tell your Sustainability Story, leading to increased visitor numbers and stronger brand loyalty.
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      • Travelers' Philanthropy
      • Easy mechanisms for visitors to donate to community and conservation projects
      • Increased visitor engagement, support protecting and enhancing your destination’s unique identity
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Are you ready
to tell your
Sustainability Story?

Call or email Sustainable Travel International to schedule a consultation:

1.800.276.7764
+1.503.488.5500

info@sustainabletravel.org

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