© Jack Affleck


Nestled in the central Rocky Mountains of Colorado, the mountain resort community of Vail attracts hundreds of thousands of visitors every year.  In addition to being a world-class tourism destination, Vail is also a destination committed to enhancing environmental stewardship, economic development, and community well-being through sustainable tourism development.

Sustainable Business Training & Certification

In advance of the 2015 FIS Alpine World Ski Championships held in Vail and Beaver Creek, Sustainable Travel International designed a sustainable business training and certification program for the region. The program, branded “Actively Green,” is run by Walking Mountains Science Center, a local nonprofit dedicated to inspiring environmental stewardship and sustainability through natural science education. Through the trainings and certification process, Vail’s businesses gain a deeper understanding of sustainability best practices. More than 140 businesses have participated in the trainings, and there are currently over 50 certified businesses.  As more businesses incorporate the sustainability practices into their day-to-day operations, a broader impact is felt across the region, characterized by improved resource efficiency and environmental conservation.

Mountain Resort Sustainability Standard & Destination Certification

In addition to designing the Actively Green program, Sustainable Travel International is partnering with the Town of Vail and Walking Mountains to help Vail become the first certified sustainable tourism destination in the United States.

In conjunction with this initiative, we collaborated with the Vail tourism community to develop the first sustainable tourism standard specifically focused on mountain resort destinations. This new “Mountain IDEAL” standard addresses challenges unique to mountain living and winter environments such as water and energy use related to snow making and snow melting systems, affordable housing for residents and seasonal employees, and embracing mountain cultural heritage.  

Not only will this standard encourage sustainability within the local region, it represents a powerful tool for enhancing tourism sustainability in other mountain resort communities around the world. The standard has achieved ‘GSTC-Recognized’ status and once Vail becomes certified, it will be available to other destinations who wish to elevate their sustainability and pursue certification as well. 

For more information about our work in Vail, please contact Robert Chappell.

Our Partners

  • Walking Mountains Science Center
  • Town of Vail

Standards Development

Learn more about our work developing sustainable tourism standards for destinations and businesses.

Certified Businesses

View a list of the current Actively Green certified businesses.