• Mesoamerican Reef

    Engaging the Tourism Industry in Protecting the Mesoamerican Reef

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  • People & Culture

    Improving the well-being of people around the world

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  • Torres del Paine

    Mitigating Visitor Impacts in Chilean Patagonia

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  • Membership

    Join us in improving lives and protecting places around the globe.

    Become a member

  • Climate Change

    Combatting the impacts of climate change on destinations and communities

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Travel brings us up close to some of our planet’s most stunning natural wonders and connects us with cultures around the globe.

It also has the power to change places and the lives of the people who live there – for better or worse.

Our Mission

PROTECT AND CONSERVE

our planet’s most vulnerable destinations by transforming tourism’s impact on nature and people

Our Priorities

With your help, we’re taking on tourism’s most pressing and transformative impacts, and working towards a future where travel is beneficial for people and places around the world.

Safeguard Nature

Conserve the fragile ecosystems that tourism depends on

Combat Climate Change

Reduce tourism’s carbon footprint to address the sector’s contribution to climate change

Empower Communities

Celebrate local cultures and improve the livelihoods of host communities

Tackle Waste and Pollution

Lessen the amount of waste and pollution resulting from tourism

Protect the Places you Love

It’s up to us – passionate adventurers and conscientious businesses – to defend the destinations we care about. Give back to the places that fuel your explorations by making a gift today.

It Takes All of Us

Sustainable tourism will only become a reality if we all do our part. That’s why we’re taking a collaborative approach.

Local Communities

We work alongside communities to ensure tourism meets local needs and protects their natural and cultural heritage

Destination Leaders

We provide guidance to governments and destination managers to help them implement sustainable tourism policies and solutions

Tourism Businesses

We engage businesses in sustainable practices that contribute to the well-being of the communities and resources they depend on

Travelers

We are building a movement of travelers that advocate for sustainable tourism by equipping them with information to make responsible choices

Pledge to Travel Better

We’re building a movement of one million people committed to traveling responsibly and respecting the places they visit! Are you with us?

Stay Connected

Join our mailing list to receive email updates about our work and learn how you can make a difference!