Everyone plays a part in improving lives and protecting destinations

Travel Better

Leave the World a Better Place™

One of the most remarkable aspects of travel is that each new adventure represents an opportunity to positively impact the people and environments in the destinations we visit. Sustainable Travel International is on a mission to make the world a better place through travel and tourism, but we are just one part of the big picture. We also need conscientious travelers – like YOU – to join the movement and spread the word!

We realize that it can sometimes be difficult to know what the best travel choices are or understand how you can make a difference. That’s why we’ve set out to help you!  Our Travel Better program, created in a partnership with G Adventures and Planeterra, will help you get started on your journey to becoming a more sustainable traveler. Together, we can use tourism to combat some of the planet’s greatest environmental, economic, and socio-cultural threats.


Travel Better Certificate Course

Your sustainable travel journey begins with this 30 minute online training! You’ll discover sustainable travel tips and learn about ways that you can make a difference before, during and after your trip.  Once you successfully complete the course, you’ll get a certificate that you can share and you’ll also gain entry into the Travel Better Club. The Travel Better Certificate is recognized by the 10YFP Sustainable Tourism Programme, an initiative led by the World Tourism Organization (UNWTO).


Travel Better Club

Your journey’s not over yet! Once you earn your certificate, you will also gain entry to the Travel Better Club – a community of passionate globetrotters, curious culture seekers, and bold adventurers all committed to making a difference by traveling better. By joining the club, you’ll receive access to exclusive travel benefits and tips to help you continue to travel better. Club members can also join our online Travel Better Facebook group to share sustainable travel experiences, exchange tips for better travel, and get inspired!

Sign up for the Travel Better Club Today

Register for the Travel Better Club and you’ll receive access to the online training course, traveler community and exclusive member benefits! 

Travel Better Club Benefits

Once you’ve successfully completed both steps in your journey, you will receive a Travel Better Certificate and the following special benefits:

  • 10-50% savings on tours, lodging, and airfare all over the world
  • Trip giveaway promotions from club sponsors
  • Savings on visa and passport processing
  • Bi-monthly tips and recommendations on better travel options
  • Access to our member community through a closed Facebook Group to share your experiences and receive travel tips from others
  • Complimentary copies of Sustainable Travel International’s annual Year in Review and other reports
  • 10-20% savings on travel clothing and gear (Coming Soon)
  • Merchandise from club sponsors e.g., luggage tags, guide books, t-shirts, etc. (Coming Soon)

We guarantee you will have much more fulfilling and rewarding travel experiences as well.

Travel Industry Leaders

Getting involved in Travel Better is easy! Here’s how your business can join the global effort and help build a community of travelers committed to making a difference:

Invite your customers to get involved in Travel Better for free.

Our Travel Better Promotional Toolkit includes suggested messaging, coupon codes so that your customers can join for free, shareable graphics, and other resources to help you spread the word! To request toolkit access, please contact us.

Reach an expanded audience by providing a member benefit.

Benefits may include special travel-oriented rewards and offers such as savings on travel-related products and services, gifts, and members-only access to trip giveaways/sweepstakes. If you are interested in providing a benefit, please contact us.

Become a Travel Better Sponsor.

Position your company as an advocate of sustainable travel by becoming a Travel Better Sponsor. Sponsorship opportunities are still available for the Travel Better program as a whole. Details on available sponsorships and benefits are available here.

Our Sponsors

  • G Adventures, Founding Sponsor
  • Alaska Wildland Adventures, Supporting Sponsor
  • Travel Document Systems