Everyone plays a part in improving lives and protecting destinations

Travel Better

What if we could positively impact the people and places we visit... simply by changing the way we travel?

One of the most remarkable aspects of travel is that each new adventure represents an opportunity to benefit communities and conserve environments in the destinations we visit. With more than one billion tourist arrivals each year, that’s over one billion opportunities to make a difference!  

We're building a movement of one million people committed to traveling better

Many of the destinations we visit are also extremely sensitive ecosystems and other people’s homes.  As visitors to these places, we should protect and respect them as if they were our own.

That’s why over the next 10 years, we’re building a movement of one million people and businesses all committed to traveling responsibly and leaving behind a positive impact in the places they visit.

Whether you’re a passionate globetrotter, bold adventurer, or conscientious business we hope you’re with us!  Together, we can work towards a future where ALL tourism is sustainable tourism.


Take the Travel Better pledge to join our movement and voice your commitment to responsible tourism:

I am committed to PROTECTING and PRESERVING our planet’s most vulnerable destinations so that future generations of residents and visitors can continue to experience the splendor of these places for years to come. I pledge to “Travel Better” by making a conscious effort to:

  • LIGHTEN the footprint of my travels
  • CONSERVE the wild places I explore
  • SUPPORT the people and communities I visit
  • RESPECT the wildlife I see
  • CELEBRATE cultures authentically and respectfully
  • ADVOCATE for sustainable tourism


Discover how you can be a more sustainable traveler


Online Training Course

Take the 30 minute Travel Better online course, developed in partnership with G Adventures, to discover how you can make more sustainable travel choices – from the hotels you book to the meals you eat.  Plus, you’ll earn your very own Travel Better certificate!


Facebook Group

Join our Travel Better Facebook group to exchange sustainable travel tips and experiences with like-minded travelers all around the world. Be part of this community of travelers who care and inspire your next adventure!

Become a Member

Become a member of Sustainable Travel International and you’ll receive access to the Travel Better Best Practice Guide, along with other benefits that will help you leave behind a lighter footprint and create a positive impact in the places you love!