Inspiring Responsible Travel
Exploring a new destination and immersing yourself in different cultures can be a life-altering experience. But how we travel and the choices we make can dramatically affect the people and places we visit.
Every year, more than 1 billion people travel the world. That’s 1 billion opportunities to create change and leave a lasting impact.
But in order for this change to be positive, we must be conscious and intentional in the way we travel. When we travel without care or concern, we can cause irreparable damage to the environments and communities we visit. But if we harness our explorations as a force for good and embrace sustainable practices, we can combat some of the world’s most pressing issues and protect the destinations and communities that are the heart of travel.
What We're Doing
We believe there’s a world of people ready to do good. We’re building a movement of travelers that are passionate about sustainable tourism and taking action to transform their impact.
Raising awareness of responsible travel choices
We educate individuals about tourism issues and the importance of sustainable practices, and equip them with the information they need to make responsible travel choices.
Offsetting the carbon footprint of travel
We help travelers calculate and offset the carbon emissions that are generated by their flights to mitigate the climate impact of tourism.
Engaging tourists in citizen science to protect coral reefs
We’re developing a citizen science app that will empower travelers to collect data on the marine ecosystems they visit to help scientists monitor and conserve coral reefs.
Get our email updates to see how we’re protecting our planet’s most vulnerable and treasured destinations