Travel brings us up close to some of our planet’s most stunning natural wonders and connects us with cultures around the globe.
It also has the power to change places and the lives of the people who live there – for better or worse.
Our Mission
PROTECT AND CONSERVE
our planet’s most vulnerable destinations by transforming tourism’s impact on nature and people
Our Priorities
With your help, we’re taking on tourism’s most pressing and transformative impacts, and working towards a future where travel is beneficial for people and places around the world.
Protect the Places you Love
It’s up to us – passionate adventurers and conscientious businesses – to defend the destinations we care about. Give back to the places that fuel your explorations by making a gift today.
It Takes All of Us
Sustainable tourism will only become a reality if we all do our part. That’s why we’re taking a collaborative approach.
Local Communities
We work alongside communities to ensure tourism meets local needs and protects their natural and cultural heritage
Destination Leaders
We provide guidance to governments and destination managers to help them implement sustainable tourism policies and solutions
Tourism Businesses
We engage businesses in sustainable practices that contribute to the well-being of the communities and resources they depend on
Travelers
We are building a movement of travelers that advocate for sustainable tourism by equipping them with information to make responsible choices
News & Stories
Pledge to Travel Better
We’re building a movement of one million people committed to traveling responsibly and respecting the places they visit! Are you with us?
Transform your Impact
Step up your sustainability as a traveler or business
Stay Connected
Join our mailing list to receive email updates about our work and learn how you can make a difference!