Paloma Zapata

Vice President, Planning and Implementation

In more than 20 countries, Paloma Zapata has worked to integrate travel and tourism into sustainable development planning. She has designed policies, tools and marketing strategies—often working in remote destinations and under challenging conditions. For example, she helped to produce sustainable tourism master plans for Belize, Bermuda and Colombia and developed a plan to empower disenfranchised communities in Cambodia’s Siam Reap region—all with the objective of using tourism as a means of creating long-term economic opportunity.

As an experienced trainer, Paloma has worked with inbound adventure tour operators to adopt safety and security measures and delivered tourism development courses in Turkmenistan, best practice trainings  for tour guides in the Dominican Republic and produced  tourism management manuals for trainers in Belgium.

She holds a postgraduate degree in tourism management and a master’s in business administration from ESADE Business School in Barcelona, Spain. She is a native speaker of Spanish and English.