Pacific Sustainable Tourism Alliance
Tourism can play an important role in building community resilience and protecting biodiversity, but only when it is well managed with community participation and enagement. Sustainable Travel International is working with the South Pacific Tourism Organisation (SPTO) to change this current reality and ensure that the tourism sector delivers on its potential to positively impact lives and protect places.
The Pacific Sustainable Tourism Alliance (PSTA) was launched in 2014 with the goal of improving the lives of at least 150,000 living in the region by 2018. The PSTA is an innovative regional partnership, engages local leaders from the business community, NGOs and local governments. The alliance is modeled after the Sustainable Destinations Alliance for the Americas (SDAA) and takes a regional approach to ensuring tourism is a positive force for change in the Pacific.
The alliance is committed to the following:
- Maximizing the benefits of tourism for local communities and residents
- Protecting the region’s natural and cultural assets by conserving its land and marine resources
- Embedding sustainability practices in the day-to-day management and marketing of destinations