Sustainable Travel International


Sustainable Destination Planning

Sustainable Travel International works with governments, businesses, and community stakeholders to develop destination plans and action strategies. Our plans are easy to read, clear to implement, and practical in focus. Strategic destination planning helps destination managers address sustainability challenges and maximize potential, while remaining cognizant of both resources and capacity.

Our Strategic Destination Planning process is guided by the belief that destination management is a shared responsibility. No single stakeholder group is solely responsible for generating impacts or preserving the destination’s natural and cultural heritage. Inter-sectoral collaboration helps to catalyze the change needed to keep tourism destinations healthy. As a result, our approach is highly participatory.

Our work starts with a comprehensive situation analysis, to ensure that we understand the economic, cultural, and tourism context of each destination we work with. During this phase, we undertake extensive stakeholder mapping and analysis, to ensure we connect with all key decision-makers.

During our on-site visits, we bring together local leaders from government, private sector, and civil society, along with targeted multinational corporations which operate in the destination. This structure helps to ensure collective buy-in for the Strategic Destination Plan and its related initiatives.

During our analysis and report preparation work, we incorporate stakeholder review and validation. Our action plans are realistic, timely, and include self-funding mechanisms where possible.

Value-add planning components include:

  • Outreach and Capacity Building: Sustainable Travel International supports on-the-ground outreach efforts, securing high-level government involvement, and communicating the ways in which destination plans complement existing tourism efforts. This approach facilitates visionary local leadership, leading to more balanced  and effective destination management
  • Destination Marketing Plug-In: Strategic marketing planning is ideally done in parallel with sustainability planning. Our  team helps to connect your sustainability initiatives with marketing and product development efforts, and works with destination managers to develop a plan of action that generates return on investment.


  • We are so pleased with the depth and detail of your work in such a short time. Thank you for capturing the past so clearly, the alternatives so widely and laying out the options to plan ahead in such a transparent and structured manner. The skills and issues involved are extremely diverse from money to politics to community engagement. You have succinctly caught them all and in adequate detail for us to now plan the next stage.

    - Ian Craig, Northern Rangelands Trust, Kenya

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