Mission & Vision

Our Mission:

Improving lives and protecting places through travel and tourism.

Our Belief:

Travel and tourism can protect the world’s natural and cultural riches and create economic opportunity.

Our Strategy:

Because it’s among the world’s largest industries, tourism has the potential to alleviate poverty, hunger, gender inequality and environmental degradation in the world’s most vulnerable regions. But, that takes vision, collaboration and a collective road map so that all the relevant players—including government ministries, businesses and community leaders and travelers—have a clear path toward change.

Through our work, governments, companies, NGOs and local communities can unite and use tourism to achieve the right balance between economic development, green growth, and protection of their natural and cultural assets.

For thirteen years, we have been developing, testing, and sharing our inclusive methodologies, tools and knowledge to enable self-directed sustainability for the travel and tourism industry.

Sustainable Travel International is creating the next generation tools required to build knowledge and inspire action at the private, public and civil sector levels.

UN Sustainable Development Goals:

Sustainable Travel International is committed to working with governments, companies, NGOs, and communities to support and help achieve the UN Sustainable Development Goals.

“Thank you for capturing the past so clearly, the alternatives so widely and laying out the options to plan ahead in such a transparent and structured manner. The skills and issues involved are extremely diverse…you have succinctly caught them all for us to now plan the next stage.”

-Ian Craig, Director of Conservation, Northern Rangelands Trust, Kenya