Travel brings us up close to some of our planet’s most stunning natural wonders and connects us with cultures around the globe.
It also has the power to change places and the lives of the people who live there – for better or worse.
Our Mission
Protect and Conserve
Our Priorities
With your help, we’re taking on tourism’s most pressing and transformative impacts, and working towards a future where travel is beneficial for people and places around the world.
Pledge to Travel Better
We’re building a movement of people committed to traveling responsibly and respecting the places they visit. Are you with us?
It Takes All of Us
That’s why we’re taking a collaborative approach.
Local
Communities
We work alongside communities to ensure tourism meets local needs and protects their natural and cultural heritage
Destination
Leaders
We provide guidance to governments and destination managers to help them implement sustainable tourism policies and solutions
Tourism
Businesses
We engage businesses in sustainable practices that contribute to the well-being of the communities and resources they depend on
Travelers
We are building a movement of travelers that advocate for sustainable tourism by equipping them with information to make responsible choices
Protect the Places You Love
It’s up to us – passionate adventurers and conscientious businesses – to defend the destinations we care about. Join us to give back to the places and planet that fuel your explorations.
News & Stories
Transform your Impact
Calculate the carbon footprint of your travels or operations and offset your emissions to reduce your environmental impact
Become a member to access informational resources that will help you or your business become more sustainable
Stay Connected
Join our mailing list to receive email updates about our work and learn how you can make
a difference!