Travel and tourism has become one of the world’s largest and fastest growing industries.

Education & Training

From informing people how to travel responsibly to providing destinations and corporations with the guidance, tools and training necessary to protect the natural and cultural resources assets on which tourism depends, education is core to our approach and philosophy. As the proverb says, give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime

Training Local Communities and Destination Leaders

One of the best ways to ensure that the support we provide to destinations and donors has lasting impact is through training—helping local people to build their own expertise. We provide them with the diagnostic and monitoring tools they need to assess their own situations and through customized workshops—which cover subjects such as project management and financing, marketing and storytelling and participatory planning, for example —we not only help to build local capacity but foster buy-in and commitment.

Educating and Empowering Travelers

While more and more travelers want to make a difference and travel responsibly, many don’t know where to begin. Launched during the International Year of Sustainable Tourism for Development, Travel Better is an initiative designed to fill this need and empower travelers to positively impact the people and places they visit. Travel Better accomplishes this by equipping travelers with the knowledge they need to make more informed travel choices and building an online community for like-minded travelers to exchange advice and experiences.