Measure Your Impact

Travel and tourism has an enormous potential to improve lives and protect places. This does not happen on its own, it requires careful planning and understanding of how business and government policy and practices affect a given destination. Each sustainable tourism project or activity can trigger a positive ripple effect.

Our Impact Counter helps to assess the ripple effect of proposed activities and investments and designed to answer the following questions:

  • What is the potential or actual reach of this project or program?
  • How can that reach be extended?

The following questionnaire aims to gather key data points about your destination or business. Before starting, you should have these data available:

  • Destinations: # of tourism employees, % of workforce from tourism, % of GDP from tourism, population, annual arrivals
  • Business: # of employees, # of contracted suppliers, # of annual customers, population averages of destinations you operate

This combined data will be calculated to determine the estimated number of lives a specific project may impact.

Please note that this questionnaire cannot be saved. So, before you begin to answer questions and provide data, please have it ready to input.