Sustainable Travel International

Sustainability Partnership with Royal Caribbean Cruises Ltd.



Royal Caribbean Cruises Ltd. (RCL) established a partnership with Sustainable Travel International in 2008 to further its Environmental Stewardship efforts, with a focus on establishing a leadership position in corporate responsibility, supply chain management, sustainable destination management, and customer communications. In effect and by design, we became an extension of their team.

There is a solid business case behind RCL’s sustainability focus. The company’s leadership is committed to achieving the highest possible standards of environmental and community stewardship on board and in their ports of call.

Throughout the course of Sustainable Travel International’s partnership with RCL, the company has devoted significant resources to Environmental Stewardship and Destination Stewardship via a multi-faceted, inter-departmental partnership:

  • Thought Leadership: We provide RCL with the information and tools they need to implement sustainable tourism efforts and make better decisions at all levels of the organization
  • Destination Strategy: We helped RCL’s leadership team to hone its vision and develop an innovative destination stewardship strategy designed to support sustainable destination management in priority ports of call
  • Environmental Management: We assessed, guided the development, and support the implementation of RCL’s Environmental Stewardship strategy
  • Supply Chain: We are helping RCL to green its supply chain by institutionalizing baseline best practices and incentivizing compliance
  • Reporting: We are helping RCL to generate tangible impacts and story-lines that position them as sector and industry leaders in sustainability
  • Marketing: We share the outcomes of our partnership in new and creative ways, such as the Destinations for Tomorrow microsite

Tangible Results

  • Verifiable metrics
  • More compelling communications
  • Improved image and competitiveness
  • Cruise line leader in sustainability

The Numbers

  • 30 destinations supported
  • 2,000 tours verified for their sustainability practices in more than 400 global ports
  • 75 environmental officers trained
  • 19% reduction in both GHG and fuel consumption since 2005
  • 75% increase in recycled waste since 2007
  • 2 “Private Destinations” Gold Certified
  • >500 stakeholders engaged and actively involved

Services

We are proud to support RCL’s industry-leading efforts to balance fiscal and operational success, while also serving as stewards of the environment and the communities it serves. Read more about RCL’s Environmental Stewardship and Destination Stewardship Initiatives.

Project Spotlights:

 

single project template last updated September 11 2012 20:57:15.

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