The island of Cozumel is located in the Mexican Caribbean, about 45 miles south of Cancun. Once a low-key fishing community, today Cozumel welcomes 3 million cruise ship visitors every year, making it the world’s second-most visited cruise port. Tourism leaders are faced with the formidable challenge of balancing tourism demands with the needs of the local community and ecosystem.
The MesoAmerican Reef Tourism Initiative (MARTI) and its Cozumel partner, Grupo Intersectorial Isla Cozumel, have been actively working to tackle priority cruise tourism issues. In 2012, MARTI and Grupo Intersectorial Isla Cozumel partnered with Sustainable Travel International on our next-generation Rapid Sustainable Cruise Destination Diagnostic tool. The diagnostic provides destination leaders with a snapshot of the destination’s status on its pathway to sustainability, and facilitates a collective vision and road map for the future.
- Rapid evaluation of priority sustainability issues and opportunities across a set of key sustainable destination management indicators
- Facilitation of a shared vision among local stakeholders and action plan for tackling priority issues identified from diagnostic
- Snapshot report which uses a traffic light system to identify sustainability priorities
- Action plan for sustainability management developed collaboratively by local leaders and destination stakeholders
- Collective vision for sustainable cruise tourism, priority sustainable destination management priorities, and priority actions for tackling priorities