Cliffs of Moher, one of Ireland’s top tourist attractions, has made great strides in corporate social responsibility and sustainable business practices. Through the STEP program and its sustainability assessments, managers at the Cliffs of Moher Visitor Experience increased their understanding of resource consumption and ability to develop sound environmental policies. STEP also provided the team with the necessary background information and education to invest in sustainable improvements and stronger destination management.
- 41.6% of all waste produced on site was recycled in 2011 (nearly 19 metric tons), a 40.1% increase from 2010.
- The Cliffs View Café now uses fully compostable disposables such as coffee cups, plastic cutlery and sandwich wrappers.
- There are now “locavore” options available in the café, with seasonal menus based around local availability for a taste of the surrounding community.
- Modifications to building heating and ventilation have led to a 14% reduction of energy consumption during the first half of 2012.
- Changes made to public restrooms have reduced approximately 885,000 liters of water per year.
- 50% of all products purchased are locally sourced within Clare County, Ireland.
- Development of effective staff-led visitor engagement and education on sustainability ideas and initiatives.