Our Approach

Our Approach

Destination Partnerships

In many of the world’s environmentally and economically vulnerable regions, travel and tourism provides the best—if not only —option for economic development. Unless local communities, governments and businesses are directly involved in the planned growth of a destination so that they can actively participate in the protection of their natural and cultural heritage and the creation of jobs and other opportunities, destinations can end up becoming victims—rather than beneficiaries—of tourism development. Since 2002, Sustainable Travel International has helped nearly 100 destinations to realize the benefits of tourism while safeguarding their economic, environmental, social and cultural well-being.

We work with destination leaders and communities to…

  • Assess their characteristics, initiatives, and vulnerabilities.
  • Establish a baseline, benchmarks and a path to improved stewardship.
  • Position themselves as market leaders and increase brand recognition.
  • Secure funding for their sustainability initiatives.
  • Have an active role in achieving the UN Sustainable Development Goals.

How We’ve Worked with Destinations

  • The Norwegian government’s Innovation Norway program on the development of a sustainability certification system that can be used to monitor the sustainability of the country’s leading tourism sites.
  • The government of Himachal Pradesh in India to strengthen its policies, plans, training and monitoring to support green growth and move towards a more inclusive and sustainable development model in Dharamshala and elsewhere in the region.
  • Visit South Sardinia, a new destination management organization, to ensure that it had the capacity for long-term success through an assessment of its risks and opportunities, participation in Global Sustainable Tourism Council’s Early Adopter program and collection of the data necessary to track sustainability and economic change in the region.

Businesses Partnerships

We work with businesses from tour operators and hotel owners to resort developers and cruise lines, to ensure that they are actively engaged in the long-term health and well-being of the places and people their businesses depend on. We provide our partners with the guidance and support they need to plan for their future so that they can remain economically viable for the long-term and appeal to the growing number of travelers who demand accountability and transparency.

We help travel and tourism businesses to…

  • Manage risk and improve performance in order to protect their investments.
  • Maximize their return on corporate social responsibility and sustainability initiatives.
  • Position market leadership and increase brand recognition by sharing their accomplishments with targeted audiences.
  • Strengthen engagement with key stakeholders by supporting their priority destinations.
  • Have an active role in achieving the UN Sustainable Development Goals.

How We’ve Worked with Businesses

  • Industry Leadership: We’ve worked with Royal Caribbean Cruises, Ltd on GRI G4 impact and performance reporting to demonstrate progress toward sustainability goals and on waste repurposing, greenhouse gas emission reductions, destination stewardship and sustainable supply chain management initiatives.
  • Supply Chain Management: For Cheli & Peacock, which provides environmentally-friendly safaris in East Africa with a focus on areas of biodiversity-significant areas, we developed a sustainability management and monitoring system for its properties to track purchases; educate guests and employees; recycle waste and reduce water- and energy- use.
  • Customer Engagement: We partnered with United Airlines to develop their Eco-Skies CarbonChoice and Eco-Skies Vacations programs, which provide customers with responsible travel choices and the opportunity to reduce their carbon footprint through the purchase of carbon offsets.

How we deliver impact

Participatory Planning

Convene community leaders to evaluate and identify destination risks, and prioritize actions on next steps in a collaborative manner

Delivering Expertise and Solutions

Leverage Sustainable Travel International’s expertise to deliver solutions such as Training and Capacity Building, Product Development, Impact Monitoring, and Mobilizing Capital

Measuring Outcomes

Ensure goals are progressing and confirm that project outputs lead to positive outcomes for people and places

Sharing Lessons

Transfer knowledge across sectors and geographies. Plan for long-term funding and governance.