Mountain IDEAL Standard for Destinations Achieves GSTC Recognition

(July 27, 2017) – The Global Sustainable Tourism Council (GSTC) is pleased to announce that the Mountain IDEAL Standard for destinations has achieved ‘GSTC-Recognized’ status.

The Mountain IDEAL destination standard has been developed to address sustainability in mountain environments that include winter and summer activities. These unique challenges and opportunities include issues like water and energy use related to snow making and snow melting systems, affordable housing for residents and seasonal employees, collaborating with public land managers and the business community, and embracing mountain cultural heritage. Sustainable Travel International, Walking Mountains Science Center, and other partners have collaborated on the development of the Mountain IDEAL destination standard.

Achieving the GSTC-Recognized status means that a sustainable tourism standard has been reviewed by GSTC technical experts and the GSTC Accreditation Panel and deemed equivalent to the GSTC Criteria for sustainable tourism. Additionally, an organization that meets GSTC requirements must administer the standard. GSTC Recognition does not ensure that the certification process is reliable, only that the set of standards used to certify includes the minimum elements to ensure sustainability. The purpose of the GSTC programs is to reward genuine practitioners of sustainable tourism, which in turn builds confidence and credibility with consumers.

“GSTC Recognition of a standard means that the standard, Mountain IDEAL in this case, includes the four pillars of sustainability: management, social/community, cultural, and environmental issues. The Mountain IDEAL standard requires mountain resort communities to work to improve in all those four areas,” says Randy Durband, GSTC CEO.

“The goal of Mountain IDEAL is to elevate collaborative sustainability performance and share best-practices across mountain resort communities.” says Kim Langmaid Ph.D., Walking Mountains Science Center’s founder and vice-president.

In addition to the Mountain IDEAL destination standard, Walking Mountains’ industry standard Actively Green, is currently under review for recognition by GSTC.

To date, 7 destination standards, and 28 hotels and tour operators standards have achieved GSTC-Recognized status. The completion of these step-wise programs rewards standard owners for their commitment to sustainability while offering the market a proof that these standards adhere to international norms.

The GSTC will continue to work with organizations around the world to provide GSTC Recognition of standards for sustainability in travel and tourism. GSTC Recognition does not ensure that a certification process is reliable, only that the set of standards used to certify are equivalent to the GSTC Criteria.

GSTC-Recognized standard owners are encouraged to complete the Accreditation process which relates to the quality and neutrality of their certification process. Achieving a GSTC-Accredited status affirms that their certification process follows the highest international standards while further distinguishing their standards and processes amongst other certification programs. Learn more about GSTC Accreditation.

About the GSTC

The Global Sustainable Tourism Council (GSTC) establishes and manages global sustainable tourism standards with the aim of increasing sustainable tourism knowledge and practices among public and private stakeholders. The GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that establishes and manages global baseline standards for sustainability in travel and tourism. The standards are two sets of GSTC Criteria: Destination Criteria and Industry Criteria, the minimum requirements for tourism businesses and destinations to pursue in order to protect and sustain the world’s natural and cultural resources, along with conservation and poverty alleviation. The GSTC represents a diverse and global membership, including UN agencies, leading travel companies, hotels, country tourism boards, tour operators, individuals and communities – all strive to achieve best practices in sustainable tourism.

Media Contact: communications@gstcouncil.org

About Walking Mountains Science Center

Walking Mountains Science Center is a 501(c)3 non-profit based in Avon, CO and their mission is to awaken a sense of wonder and inspire environmental stewardship and sustainability through natural science education. Their sustainability and stewardship department provides the Eagle County community education and coaching through their Energy Smart, Actively Green, Eco Schools and Zero Waste programs. Most recently Walking Mountains facilitated the creation of the Climate Action Plan for the Eagle County Community and is supporting the Town of Vail through the ongoing Sustainable Destination project. Visit www.walkingmountains.org or call 970.827.9725 for more information.

Media Contact: scottr@walkingmountains.org

About Sustainable Travel International

Sustainable Travel International is a non-profit organization working to improve the lives of people around the world and the environments they rely upon. By leveraging the power of travel and tourism and providing business and government leaders with the guidance, policies and solutions they need, we aim to ensure that the communities they’re engaged in thrive and their environments are healthy for future generations. For more information, visit www.sustainabletravel.org or call +1-917- 677- 5731.

Media Contact: kaitlynb@sustainabletravel.org

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