United Kingdom/Europe
Our Team
Staff Members
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Heather Clyne, Senior Director, UK and Europe Operations
Heather Clyne joined Sustainable Travel International as Senior Director of UK and Europe Operations in 2013. She brings to the role significant experience in sustainable tourism research and project management with the European Commission and others. Heather is a passionate advocate for travel and tourism, and believes the industry can be a positive force for… more
Heather Clyne joined Sustainable Travel International as Senior Director of UK and Europe Operations in 2013. She brings to the role significant experience in sustainable tourism research and project management with the European Commission and others. Heather is a passionate advocate for travel and tourism, and believes the industry can be a positive force for individuals and communities when managed in a thoughtful, strategic and viable manner.
Heather has 10+ years in non-profit administration, volunteer management, special events management, and community marketing and development. She also has an MSc in Tourism Marketing from the School of Hospitality and Tourism Management at The University of Surrey in Guildford, UK.
Prior to joining Sustainable Travel International, Heather was a Research Officer at the University of Surrey and Project Manager for the “Study on the Feasibility of a European Tourism Indicator System for Sustainable Management at Destination Level”, a European Commission initiative. The aim of the study was to provide tourism destination stakeholders and Destination Management Organisations (DMOs) across Europe with a simple, ready to use system of indicators with which they can easily assess and monitor the sustainability of their tourism destinations. The findings from this study are the basis for the European Tourism Indicator System currently being launched Europe-wide.
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Marilyn Larden, Senior Associate, UK and Europe
Marilyn is based in London, and has managed European operations and business development for Sustainable Travel International for many years. She brings to the role 30 years of experience in project management, business development, marketing, and sales within the public and private sectors. Marilyn’s background is complemented by 10 years of experience in ecotourism planning,… more
Marilyn is based in London, and has managed European operations and business development for Sustainable Travel International for many years. She brings to the role 30 years of experience in project management, business development, marketing, and sales within the public and private sectors.
Marilyn’s background is complemented by 10 years of experience in ecotourism planning, sustainable tourism development, and environmental standards development and implementation. She has recently managed and delivered high profile sustainability projects for the world’s second largest cruise line, the world largest provider of student travel and the World Travel and Tourism Council (WTTC). Marilyn also employs in-depth knowledge and expertise of the Global Sustainable Tourism Criteria. -
Dr. Fernando Correia, Associate Advisor
Dr. Fernando Correia is a sustainability expert with a background of research and consultancy on sustainable tourism, low carbon supply chain management, and leadership development for sustainability. Trained as an Ecologist, he worked for several years as a regional development officer for the third sector in Portugal, and moved to the UK to complete a… more
Dr. Fernando Correia is a sustainability expert with a background of research and consultancy on sustainable tourism, low carbon supply chain management, and leadership development for sustainability. Trained as an Ecologist, he worked for several years as a regional development officer for the third sector in Portugal, and moved to the UK to complete a doctorate on the application of the European Charter for Sustainable Tourism in Protected Areas across Europe. Ever since he has worked on sustainable tourism development in National Parks and rural destinations, both in European and African contexts, and became one of the approved verifiers of the Charter’s application for the EUROPARC’s Federation. More recently, Fernando has been working with the Centre for Leadership Studies of the University of Exeter Business School on the development of leadership skills that support the transition to the low carbon economy, both with the public and private sectors. He is also on the management committee of TObeWELL, a European research network of over 20 countries working on tourism, wellbeing and ecosystem services, and teaches regularly on sustainability and tourism both in the UK and Spain.
Executive Board
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Brian T. Mullis, Chair, Board of Trustees
Brian T. Mullis is an internationally recognized expert in sustainable tourism development and destination stewardship. He founded Sustainable Travel International in 2002, and continues to serve the organization in the CEO role. Mullis is an internationally recognized expert in sustainable tourism development. He boasts an extensive track record of successful project development and implementation with international partners… more
Brian T. Mullis is an internationally recognized expert in sustainable tourism development and destination stewardship. He founded Sustainable Travel International in 2002, and continues to serve the organization in the CEO role.
Mullis is an internationally recognized expert in sustainable tourism development. He boasts an extensive track record of successful project development and implementation with international partners spanning 20-plus years. During his career, he has designed and developed solutions for destinations and businesses in more than 40 countries across five continents, in areas like low carbon tourism, market access, capacity building, enterprise development, and sustainable tourism standards.
Under his leadership, Sustainable Travel International has become the leading global NGO focused on innovative sustainable tourism development and conservation solutions for the travel and tourism industry. In 2013, he was appointed to the United States National Travel and Tourism Advisory Board.
Brian has more than 21 years of experience in the travel and tourism industry, including an extensive track record of project development and implementation with international partners. He began his career working in National Parks in the United States, then moved on to own and operated an international travel company specializing in adventure travel and ecotourism. His experience includes specialist knowledge of sustainable tourism policy and management frameworks as they relate to biodiversity conservation, cultural-heritage preservation and localized economic development.
Brian has extensive experience working with the tourism value chain in the areas of sustainable and business development. He has assisted hundreds of companies and destinations, from Fortune 500 companies and SMEs to emerging destinations and SIDS. His work has taken him to more than 40 countries across five continents.
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Ufi Ibrahim, British Hospitality Association
Ufi Ibrahim is the chief Executive of the British Hospitality Association, the national trade association for the hotel, catering and leisure industry, representing more than 40,000 establishments and employing over 500,000 people. She joined the association in July 2010. Before joining the BHA, Ms Ibrahim was Chief Operations Officer of the London-based World Travel &… more
Ufi Ibrahim is the chief Executive of the British Hospitality Association, the national
trade association for the hotel, catering and leisure industry, representing more than
40,000 establishments and employing over 500,000 people.She joined the association in July 2010. Before joining the BHA, Ms Ibrahim was Chief
Operations Officer of the London-based World Travel & Tourism Council (WTTC), where,
working with governments and industry across the world, she advised on policymaking
and the development of planning frameworks for the long-term success of travel and
tourism.As a keen promoter of public and private sector dialogue, she was instrumental in the
establishment of the Global Travel & Tourism Summit – the annual meeting of world
leaders to discuss and agree key priorities for the industry.Prior to joining the WTTC in 2000, she was in charge of the American Express Global
Passport and Visa Unit for five years.She studies at the London Metropolitan University, graduating with a BA in Leisure and
Tourism management, and has recently graduated with distinction in her MBA from the
Open University.Ufi is a trustee of Sustainable Travel International (UK), and a Fellow of the Institute of
Hospitality.She became a Visiting Professor of the London Metropolitan University, London in
August 2011.In 2012 Ufi became a Fellow of the Tourism Society.
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Peter Krahenbuhl,
Peter D. Krahenbuhl is a recognized sustainable tourism development expert. As co-founder and former President of Sustainable Travel International, he helped develop and grow a start-up organization into a global industry leader. While supporting organization, program and business development, he managed the organization’s standards and certification program, headed up its carbon mitigation and offset program,… more
Peter D. Krahenbuhl is a recognized sustainable tourism development expert. As co-founder and former President of Sustainable Travel International, he helped develop and grow a start-up organization into a global industry leader. While supporting organization, program and business development, he managed the organization’s standards and certification program, headed up its carbon mitigation and offset program, and initiated European operations. He developed several multi-industry firsts, including assessing and developing sector specific to destination level sustainable tourism standards, as well as consumer and corporate carbon footprint measurement, management and offset solutions.
As a consultant Mr. Krahenbuhl continues to implement and advise on sustainable development solutions for small travel providers to multi-national companies, as well as communities, governments and destinations. His work with business includes strategic sustainability positioning, reporting and communications, as well as operational integration and supply chain management. He has led or advised multiple global sustainability councils and executive level business networks. At the destination level, Peter has assessed or helped develop national sustainable tourism policy and planning activities, as well as regional standards and capacity-building programs globally.
Mr. Krahenbuhl’s expertise also includes eco, adventure and culture based tourism development, including tour packaging and product development, local community capacity building, budgeting, operations, trip leadership and training, as well as communications and sales, overseas market access and corporate social responsibility. He has worked on international community development and conservation projects, and is a published author and recognized industry and public speaker. Peter is based out of Westport, Ireland.
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Ted Martens, Natural Habitat Adventures
Ted Martens is the Sustainability Director for Natural Habitat Adventures, an ecotourism company offering the world’s greatest nature expeditions. Ted is also adjunct faculty at Metro State University in Denver, CO, where he teaches classes in Sustainable Tourism. Ted began his career in the tourism industry as a researcher and instructor at Arizona State University’s… more
Ted Martens is the Sustainability Director for Natural Habitat Adventures, an ecotourism company offering the world’s greatest nature expeditions. Ted is also adjunct faculty at Metro State University in Denver, CO, where he teaches classes in Sustainable Tourism. Ted began his career in the tourism industry as a researcher and instructor at Arizona State University’s Tourism Development and Management program, where his work focused on ecotourism development in Central America. Trading the Arizona desert for the mountains of Colorado, Ted became the Director of Outreach and Development for Sustainable Travel International (STI), a non-profit focused on bringing sustainability solutions to the tourism industry. Today, Ted heads up conservation and sustainability efforts at NatHab, pushing the company to further its leadership in sustainable tourism. In his free time, Ted can be found playing music or exploring the slopes and trails of Colorado’s backcountry.
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Graham Miller, School Of Hospitality and Tourism Management, University of Surrey
Prof. Graham Miller holds a chair in sustainability in business at the University of Surrey and is head of the School of Hospitality and Tourism Management. He teaches business ethics, sustainable tourism and sustainable consumption Prof. Miller currently holds two externally funded research grants. The first is a European Commission DG Enterprise and Industry project (£192k) to… more
Prof. Graham Miller holds a chair in sustainability in business at the University of Surrey and is head of the School of Hospitality and Tourism Management. He teaches business ethics, sustainable tourism and sustainable consumption
Prof. Miller currently holds two externally funded research grants. The first is a European Commission DG Enterprise and Industry project (£192k) to evaluate the European system of indicators for tourism destination sustainability with Sustainable Travel International and Intasave. The second grant with Dr Victoria Eichhorn, Dr Gang Li and Dr Jason Chen is also from the European Commission DG Enterprise and Industry (200K) is to assess the economic impacts and travel patterns of accessible tourism in Europe. Graham is co-supervisor with Dr Caroline Scarles of a ESRC DTC funded PhD investigating effective capacity building within tourism destination communities in conjunction with Explore Worldwide.
Prof. Miller has recently completed with Dr Lynn Minnaert and Prof. Robert Maitland an ESRC seminar series grant creating a network (NET-STaR) to explore the potential of social tourism as a component of regeneration and social policy in the UK. Previously, Graham has completed an EC Framework 6 project (€2.2m) making tourism across Europe more accessible for disabled people, and research for DG Enterprise and Industry (€100k) establishing training programmes for the tourism industry to be able to receive disabled tourists more successfully. In addition, Prof. Miller has secured two knowledge transfer partnerships funded by the Technology Strategy board (£123k each), conducted research for Defra on establishing the public understanding of sustainable tourism (£70k), as well as on-going consultancy for private companies such as TUI-UK, and public sector organisations such as the National Audit Office and Tourism South East. Prof. Miller is a judge for the WTTC ‘Tourism for Tomorrow’ awards and has compiled the Guardian ‘Green Travel List’ for 2010 and 2011.
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Marc Myers, Re-plan as
Marc was born in Zimbabwe and spent most of his life travelling throughout Africa and Europe. He has worked with the tourism industry for the majority of his career starting as a professional guide in Zimbabwe and progressing to lodge management and operations and finally to building and owning his own lodges in East Africa…. more
Marc was born in Zimbabwe and spent most of his life travelling throughout Africa and Europe.
He has worked with the tourism industry for the majority of his career starting as a professional guide in Zimbabwe and progressing to lodge management and operations and finally to building and owning his own lodges in East Africa. He is now an experienced tourism consultant with over 15 years of industry based experience throughout Europe and Africa.
Marc has worked for a variety of agencies including; tour operators, hoteliers, local authorities, governmental departments, NGO’s, educational bodies, parks authorities, media and marketing firms and destination management organisations.
Marc studied Environmental Sciences and then Countryside Management in the UK and gained a Masters in Sustainable Tourism Management in early 2002. During his studies he worked with influential figures in tourism certification based in the Caribbean and East Africa (Environmental Audits for Sustainable Tourism ‘EAST’ and the Kenyan quality standard initiative through the Ecotourism Society of Kenya). Marc’s thesis was titled; ‘The potential development of a tourism certification programme in East Africa’.
Recently, Marc was involved in developing the curriculum for a new University to be opened in Norway for Sustainable tourism management, where he will be the head lecturer for Sustainable tourism.
He is an accomplished sustainable tourism management/development consultant and business adviser; Experienced in private, public and the voluntary sectors. He has particular strengths in planning, research, directing and advising on project/programmes. Areas of ‘key’ strengths include strategic management, tourism development, environmental management systems, benchmarking & indicators, restructuring & strengthening, interpretation, capacity building, problem solving, leveraging in funds and issues-management.
Marc is currently the sustainability specialist and senior consultant for Re-plan as, a Norwegian consulting firm working specifically with product development and destination management.
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Keith Richards,
Keith has been a barrister for over 25 years. He writes and broadcasts on consumer affairs having been Senior Campaigns Lawyer at the UK’s Consumers’ Association and legal editor of the journal Consumer Policy Review for many years. He is author of several consumer law books including 450 Legal Problems Solved. He is currently Chair… more
Keith has been a barrister for over 25 years. He writes and broadcasts on consumer affairs having been Senior Campaigns Lawyer at the UK’s Consumers’ Association and legal editor of the journal Consumer Policy Review for many years. He is author of several consumer law books including 450 Legal Problems Solved.
He is currently Chair of the UK Civil Aviation Authority Consumer Panel and a trustee of ECPAT UK, the leading charity against child prostitution and trafficking. He is an arbitrator, adjudicator and commercial disputes mediator.
Most recently Keith spent 13 years as ABTA’s Head of Business Development and Consumer Affairs. Over that time he was responsible for policy and strategy work on Corporate Responsibility including sustainable development, holiday health and safety, and disability access issues. He developed many initiatives to engage the UK outbound tourism industry and the travelling public in these issues, including ReduceMyFootprint.travel, and Tourism 2023, the industry’s long-term strategy framework.
For many years he represented the UK outbound tourism industry on the European Commission Tourism Sustainability Group. He holds a Post-Graduate Certificate in Sustainable Business from Cambridge University and also completed the University’s Climate leadership Programme.
For 10 years he served as Vice-Chair of the Disabled Persons Transport Advisory Committee (DPTAC), the statutory body responsible for advising the UK Government on disabilities and accessible transport, and as Chair of its International Working Group covering Aviation and Maritime. He has also served as member of the Confederation of British Industry’s Consumer Affairs Panel.
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Dr. Murray C. Simpson, CARIBSAVE Partnership with the Caribbean Community Climate Change Centre
Dr. Murray C. Simpson is a Senior Research Associate at Oxford University Centre for the Environment, Chief Executive Officer and Co-Director of The CARIBSAVE Partnership with the Caribbean Community Climate Change Centre (CCCCC), and an Associate of Climate Change Risk Management (CCRM). He has extensive international experience in sustainable development, climate change, livelihoods, tourism and… more
Dr. Murray C. Simpson is a Senior Research Associate at Oxford University Centre for the Environment, Chief Executive Officer and Co-Director of The CARIBSAVE Partnership with the Caribbean Community Climate Change Centre (CCCCC), and an Associate of Climate Change Risk Management (CCRM). He has extensive international experience in sustainable development, climate change, livelihoods, tourism and the environment. Over 20 years experience working and leading projects with agencies including UNEP, UNDP, UNWTO, WMO, UNFCCC, ACS, CTO, British Academy, IDB and the European Commission. He has worked in Africa, Asia, Australasia, USA, Europe, Central America and over 20 countries in the Caribbean. He is a Fellow of the Royal Geographical Society.
Murray is currently working on projects including vulnerability profiling and action planning for countries across the Caribbean Basin, climate modelling and sector impact analysis for the United Nations Development Programme (UNDP).
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Jamie Sweeting, Global Sustainability Advisor, Royal Caribbean Cruises Ltd.
Jamie Sweeting is the Vice President for Environmental Stewardship for Royal Caribbean Cruises and is the former Senior Director of the Travel & Leisure program at The Center for Environmental Leadership in Business (CELB), engaging leading tourism corporations to limit their environmental footprint and maximize their contribution to conservation. Prior to joining CELB, Jamie was… more
Jamie Sweeting is the Vice President for Environmental Stewardship for Royal Caribbean Cruises and is the former Senior Director of the Travel & Leisure program at The Center for Environmental Leadership in Business (CELB), engaging leading tourism corporations to limit their environmental footprint and maximize their contribution to conservation. Prior to joining CELB, Jamie was Manager of the Ecotourism Program in Conservation International’s (CI) Conservation Enterprise Department, where his work involved close collaboration with CI’s field offices to develop and implement over 35 ecotourism projects in more than 17 countries. Jamie has a B.A. in Leisure and Business Management from Manchester University, U.K. and a M.T.A. from The George Washington University School.