This week at the World Travel and Tourism Council’s Global Summit 2015 in Madrid, Sustainable Travel International announced 10 Million Better, an industry-wide campaign to monitor and scale up social, economic and environmental benefits from travel and tourism, with the goal of demonstrating tangible improvements in the lives of at least 10 million people by 2025.
Since 2013, Sustainable Travel International has been working closely with the Arawak and Carib indigenous communities in the Para district of Suriname to identify tourism products that highlight their unique culture. These included a small visitor center highlighting traditional music, a guided tour of a medicinal garden, a tour of a local pineapple farm, and a visitor center where international and domestic visitors can learn more about the Arawak language.
The products were pooled together to create a tourism circuit in the region which will provide much needed jobs for young people and will help to stimulate the growth of small and medium enterprises. Connecting this tourism circuit with local and international tour operators from the onset was important to establish a demand channel.
In July, 2014, Seleni Matus, Sustainable Travel International’s Vice President of Latin America and the Caribbean, met with the community leaders of the Para district to find out how the tourism circuit was faring. The good news was shared by Captain Makosi from Powakka that the first tour group had come through their community and had the opportunity to make traditional cassava bread and tour the village guided by a community leader. The tour was so successful that it has now been included in one of the Netherland’s main tour operators itineraries.
“Captain Makosi of the Powakka community, and the other communities in the Para district, are very excited for what sustainably managed tourism can accomplish to support their livelihoods and contribute to the conservation of their cultural heritage,” shared Seleni.
By joining our 10 Million Better campaign, you will be helping to chart the course for a new direction in the travel and tourism industry, one that leads to clean beaches, forests and parks; that fosters local economic development and that results in the protection and longevity of cultural traditions and architectural treasures.